Unit 1 – 107 Osborne St.
Winnipeg, Manitoba, Canada
R3L 1Y4

Cover Letters are Love Letters

By Kristina Lonstrup, Career Counsellor

Do you like writing cover letters? Do you find it hard to get started?

A common misconception about cover letters is that it is an opportunity for you to write about your skills and experience. *pssst! That’s called a resume.

A cover letter should be seen as a different document. See it as a love letter.

Cover Letter as a Love Letter (or Who You Would Love to Work For)

I often hear clients say “Do you know where I would LOVE to work??!” Yet when I see the cover letter they wrote, it is paragraphs and paragraphs about the applicant. How will the employer know that you would love to work for them, when your cover letter is an autobiography?

When you write autobiographical paragraphs as a cover letter, you

a. expect the employer to read the WHOLE thing, which they probably won’t, and

b. expect the employer to extract related skills to the position. This might not happen—the employer might simply go to the next application.

I often hear clients say “I never know how to get started on a cover letter.” We will fix this!

Why Do You Want to Work for Them

Next time you sit down to write a cover letter, think about why you want to work for this particular employer. Visit the company’s website. Visit the company’s social media pages. Research what is special about the company, and make that your first paragraph. A cover letter that begins as “Here’s why I like you” is much more intriguing and inspiring!

How Do You Meet THEIR Needs

The next section on your cover letter should be how you meet the employer’s requirements. If the employer requires [ABC], there is no need to elaborate on separate experience of [LMNOP] that is irrelevant to the position. Follow the job ad and match your bullets to their bullets. This makes your cover letter clean, efficient, and easy.

Why don’t we make this easier for everyone?

Who would YOU love to work for, and why?

I love writing cover letters! Call (204) 989-6503 and book an appointment with me. We’ll have lots of fun.

We’ve helped over 400 people find meaningful employment

Every year…for twenty years

Ready to start?


"This place really helped me in my time of need. I was struggling with my previous job mentally, emotionally and physically. The counsellors are compassionate, supportive, and just a lot of fun. They take their time with you, as much as you need, and as often as you can, to help you move on to a new form of employment. I have and will recommend this place for anyone who is needing a change in their employment. They have excellent knowledge of using the right information and key words to make your resume and cover letters stand out in an application. I couldn't be more thankful to them."

Happy New Year Mr Robinson

I would like to express my experience that I had when dealing with your professional team at your center which indeed have changed a lot in my job search.

My experience in your center was very rich by the fact that I benefited from guidance services, CV, cover letter, how to pass an interview and Branding statement...etc.

Because of these workshops, I had the pleasure to work with Laurie, Betty, Kristina, John, Judy and Lisa, they were all amazing and very professional.

It is difficult for me to find the exact words to express my gratitude and to thank each member of this great team that you have but, above all, I would like to especially thank Betty for her good work, I was able to get my first job. in Winnipeg plus I got a lot of encouraging feedback from other employers. I also would like to thank Laurie, because of her I was able to understand and have love in what I do and also how to search for future jobs with love.

In short, you guys are simply a magnificent and professional team I have ever worked with.

Thanks again and Happy New Year


Unit 1 – 107 Osborne St.
Winnipeg, Manitoba, Canada
R3L 1Y4
menu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram